Shopify B2B
Customer Login

A Shopify Plus merchant with a diverse B2B audience needed greater control over how users (employees, customers, and external partners) log in to Customer Accounts. However, Shopify currently enforces login via the default email OTP flow for all users, limiting flexibility in authentication. Using miniOrange’s tailored Shopify B2B authentication capabilities, the store enabled multiple login options (email/phone OTP, email-password, enterprise SSO, social login), allowing users to authenticate through familiar and compliant methods without disrupting existing workflows.

A Shopify Plus B2B store serving multiple companies needed to ensure that each user could only access information relevant to their organization and role. With all B2B contacts sharing the same visibility into products and pricing, the store faced operational inefficiencies and potential compliance risks. Using miniOrange’s Shopify B2B access control solution, merchants can restrict access to B2B-specific products, collections, and pages, and assign role-based permissions so users can securely manage tasks (ordering, payments, invoice handling) based on their individual responsibilities.

A Shopify Plus store serving both B2B and B2C audiences needed to clearly distinguish how each customer type accessed the storefront. While B2C customers required a direct passwordless login flow, B2B customers needed controlled access through dedicated login flows aligned with enterprise authentication requirements. With miniOrange’s advanced Shopify B2B login solution, merchants can configure separate login and sign-up pages, apply different authentication methods for B2B and B2C users, and guide customers through the appropriate login path based on their account type.