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How to Set Up Shopify Email Password Login on Shopify Plus Customer Accounts?

By default, Shopify's new customer accounts are passwordless - customers can only sign in with a one-time code sent to their email. With our MO: Customer Accounts Login app, merchants can add email and password login back to Shopify Plus customer accounts, so customers sign in with the credentials they already know instead of waiting for a code in their inbox. This guide covers the complete email password login setup - enabling the option in the app, copying the OpenID Connect credentials, registering them as a custom identity provider in Shopify, and testing the login end to end.

Install MO Customer Accounts Login app icon Install Application Pricing plans icon Pricing plans icon, dark theme Pricing Plans
  • Log in to your Shopify Admin.
  • Go to Apps → Shopify App Store.
  • Search for MO: Customer Accounts Login.
  • Install the MO: Customer Accounts Login app on your store.
  • Open the app from the Apps section in the left navigation menu to start the configuration.
  • The store must be a Shopify Plus store with new Customer Accounts activated.
  • From your Shopify Admin, open the Apps menu and click on MO: Customer Accounts Login.
Open MO Customer Accounts Login app in Shopify Admin

  • On the app dashboard, scroll down and locate the Storefront Login Options card and click Edit.
Storefront Login Options card with Edit button in Shopify app dashboard

  • You will land on the Login Options page. Open the Storefront Login Settings tab.
  • For this guide, turn on Enable Email & Password Login. This lets your customers log in with email and password.
  • Scroll down to the New User Signup section and turn on Enable User Signup so new customers can create an account and set their own password.
  • The setting saves automatically - you will see a B2B configuration saved confirmation.

Note: You can enable multiple login options at the same time, including Email & Password, Email OTP, Phone OTP, Sign in with Shop, and SSO. Only the options you enable here appear on the storefront login screen. Leave any other options on if you want customers to choose from more than one sign-in method.


Enable Email and Password Login toggle in Shopify customer accounts login options

  • Below the Enable Email & Password Login toggle, click the b2b login extension link to open the login page settings.
b2b login extension link on the Login Options page

  • From the page list, select Login Page to customize it.
Select the Login Page to customize it

  • In the settings panel, you can edit the Title, Subheading and their alignment, choose the Default Login Option (Email/Password or OTP) and the Layout Order, and change the text of the Sign In, Send OTP and Verify OTP buttons.
Login form title, default login option and button text settings

  • Under Logo Image, upload your logo. It replaces the default icon on the login form.
  • You can also set the Page Background Image, container background, text, button and link colors, adjust the card's border radius, width and padding, show or hide the theme header and footer, or add your own code under Custom Liquid.
Login page logo, background, color and card layout settings

  • Go back to the Login Options page and click the b2b reset password extension link to enable it, so customers can reset their password from the login page.
b2b reset password extension link on the Login Options page

  • In the App embeds panel, turn on B2B Reset Password Layout and click Save.
  • You can edit the Title, Subheading, alignment, and the Send Reset Link and Reset Password button text, as shown in the image.
Enable B2B Reset Password Layout app embed and customize the reset password page

  • In the left navigation, click Connect Store.
  • Copy the Well-known or discovery endpoint URL, Client ID, and Client secret from this page.
  • Click the Customer accounts link in the setup steps to open Shopify customer account settings.
Connect Store page with customer account setup values

  • In the Identity provider section, click Manage providers.
Manage providers in Shopify customer account authentication

  • Click Connect to provider.
Connect to provider button in Shopify identity provider settings

  • Set Provider to Custom or other.
  • Enter an Identity provider name, such as miniOrange.
Custom or other provider and identity provider name

  • Scroll to Application info and paste the values copied in the previous step.
  • Click Save.
Paste endpoint URL, client ID, and client secret in Application info

  • Click Activate.
Activate the identity provider in Shopify customer accounts

  • Go back to MO Customer Accounts Login and click Test Connection.
Test Connection button on the Connect Your Store page

  • On the login screen, click Sign up.
Sign up link on the customer login screen

  • Enter the email and password, then click Create Account.
Create Account form with email and password

  • Enter the one-time password sent to the email and click Verify OTP.
  • After the code is verified, close the test window.
Enter the email OTP and click Verify OTP

  • Open your storefront and click the account icon in the header.
Account icon in Shopify storefront header

  • Enter your email address and password and click Sign in. No OTP is required.
Sign in with email and password on Shopify storefront login screen

  • You are logged in to your Shopify customer account. The email password login for Shopify customer accounts is now live for your customers.

By completing these steps you can offer a Shopify login with email and password on your Shopify Plus customer accounts - a familiar, password-based sign-in experience on a single, branded login screen.


More FAQs ➔

Not on its own. Shopify's new customer accounts are passwordless by design and send a six-digit code to the customer's email address every time they sign in. To get email and password login on Shopify, you need to connect a custom identity provider.

How to add email and password login to Shopify customer accounts:
In the app:

Turn on Enable Email & Password Login under Storefront Login Options, then copy the OpenID Connect credentials from the Connect Store tab.

In Shopify:

Go to Settings → Customer accounts, add a Custom or other identity provider using the MO: Customer Accounts Login application credentials, and click Activate. Customers can then sign in with a username and password on your storefront.

Yes. Legacy (classic) customer accounts supported passwords natively, and stores migrating to new customer accounts lose that by default. Connecting a custom OpenID Connect identity provider restores password-based login on new customer accounts, so you can complete the migration without forcing every customer onto OTP.

What happens to your existing customers:

Customer records are preserved: Orders, addresses and marketing preferences stay attached to the same Shopify customer profile.

Passwords are set once: Legacy passwords are not carried over by Shopify, so each customer sets a password the first time they sign up through the new login screen, verified by a single one-time code.

No repeat OTP: After that first verification, every subsequent login uses only the email address and password.

Only the login options you enable in the app appear on the storefront login screen, so a password-only experience is a matter of enabling one option and leaving the other off.

How to switch from OTP to password login on Shopify:

Step 1: In the app, open Storefront Login Options → Login Options.

Step 2: Turn on Enable Email & Password Login.

Step 3: Turn off Enable Email OTP Login and Enable Phone OTP Login.

Customers will now see only the username and password fields when they sign in to their account.

The custom identity provider setting under Customer accounts is a Shopify Plus feature, so the setup described in this guide requires a Plus plan with new customer accounts enabled.

If the Identity provider section is missing:

Contact Shopify support and ask them to enable the custom identity provider option for your store. This is noted directly in the app's Setup SSO for Customer Accounts banner.

If you are not on Shopify Plus:

Reach out to our team and we can advise on the login options available for your plan.

No. The one-time code is used only once, during signup, to confirm the customer owns the email address they registered with. Every login after that uses just the email address and password - no code is sent and nothing needs to be checked in the inbox.

If a customer forgets their password, the Forgot password? link on the login screen sends a reset link to the same verified email address.

 Thank you for your response. We will get back to you soon.

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