WooCommerce events Integration with external APIs | Connect WooCommerce to third-party platforms

Suppose you have a WooCommerce store on WordPress and you want some actions to happen when an event occurs in the WooCommerce store. We need to integrate WooCommerce events so that actions take place on some events. Automation is something that we all want to make our lives easier so that we don’t spend wasting time on the same redundant tasks every time. If you have an external inventory from where you want to sync products using REST APIs/ endpoints to your WooCommerce site then we can use the WooCommerce webhooks/APIs to update the stock status in the third party inventory whenever a specific action takes place in your store. We will use REST APIs to make calls and pass the data securely between your WordPress and external APIs. Example: If a new order is created or an order is canceled Order details are updated or a new product is added to WooCommerce Inventory or its details are updated then you would need some automation that will update data in accordance with the event that is fired in the backend. Sync WooCommerce customer data by automating the entire order processing.

You will be able to extract data about people and companies from Webhooks API. Connecting Webhooks and WooCommerce will let you achieve numerous integrations which can directly benefit your business growth.

Custom API for WordPress

By miniOrange

Custom API for WordPress plugin allows you to create WordPress APIs / custom endpoints / REST APIs. You can Fetch / Modify / Create / Delete data with an easy-to-use graphical interface.

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Below are some use cases which can be achieved with our plugins by using the API endpoints:

A] Events in WooCommerce and Actions in third-party App.

1. External order management system is updated when order is created in WooCommerce




When your customer places an order on the WooCommerce store then you might want to update the stock status instantaneously in your external database or you would want to update the order status (order created, processing, the payment received, shipped, completed) with your shipping company. You will be able to achieve this using the APIs provided by your shipper and connecting them with WooCommerce endpoints to update the details.

Trigger → Order is created in WooCommerce.
Action → Update Stock Status in external Inventory API.




2. Order details are updated in WooCommerce




If for any reason your customer has to update their order details on your WooCommerce store then our plugin will catch the changes that are made and send these changes via API endpoints to keep everything in sync with the database and third-party services like inventory management systems, or shipping companies or some other third-party service providers APIs.

Trigger → Order details are updated in WooCommerce.
Action → Update order details in external Inventory using APIs.




3. Order status is updated in WooCommerce




Once a proposed customer comes to your website and orders a product from your WooCommerce store then there is one task remaining that is related to the status of the order like Processed, Confirmed, Shipped, Delivered, Refunded, etc which our plugin Custom API for WordPress along WooCommerce event Integration will allow you to maintain and process accordingly.




4. Product is added in WooCommerce




Expanding your WooCommerce store is one of the things that you can achieve by adding new and improved products to your store and when you do it then you would want to synchronize the changes with the external inventory in which your previous products must be stored. So our Custom API for WordPress along with the WooCommerce event integration plugin will help you achieve this synchronization so that you can choose the trigger/ action which in this case is adding a new product and choose a corresponding action which maybe adding the product to third-party inventory. We will use REST API endpoints to add products to your external app if a product is added in WooCommerce.

Trigger → Product is added in WooCommerce.
Action → Product is added in an external App also using API.




5. Add or Update a Customer in CRM on a New Customer in WooCommerce




If you want to store your customers/ users in a CRM like Zoho CRM, Salesforce CRM, Hubspot CRM, etc so that user management is done in a better way and the customer details, accounts, and information that can be used to increase future sales. Our solution will use the REST APIs to add customer details to your CRM as soon as a new customer is created in the WooCommerce store. This will allow you to manage all your customers at one place in the CRM without having to do it manually one by one as this process is automatic and will be occurring when a new customer is created in WooCommerce.

Trigger → New customers added to WooCommerce
Action → Customer details are added to your CRM automatically.




6. Add or Update a customer in CRM on a Modified Customer in WooCommerce




At times we need to update the details of a customer in WooCommerce and then these details are required to be modified and updated in your CRM like Zoho CRM, Salesforce CRM, Hubspot CRM, etc so that the customer details remain updated without any discrepancies. We will use RESTful APIs to connect your CRM with your WooCommerce store to keep customer details in sync. This process is completely automatic and does not require any inputs from the admin side to complete the process.

Trigger → Customer details are updated in WooCommerce
Action →Customer details are updated in your CRM automatically.




B] Events in third-party app and Actions in WooCommerce.

1. Add or Update Customer in WooCommerce on a New entry in any CRM




If your users/ customers are stored on a Customer Relation Management tool like Zoho CRM, Salesforce CRM, Hubspot CRM, etc then if a new user is added to the CRM it should be added to your WooCommerce store on WordPress as well. Whenever a new user is added to your CRM, our plugin will automatically get the user data from REST APIs/ endpoints and add it to your WooCommerce store in real time so that your users enjoy your store's features in real-time without having to wait to be added to the user list on WooCommerce/WordPress.

Trigger → New contact added to CRM
Action → Same user is added to WooCommerce user list with all its required profile attributes.




2. Order created in mobile Application is updated in WooCommerce




Suppose you have a mobile application where a customer places an order and this order has to be updated in your WooCommerce WordPress site where we will use the REST API endpoints to add the order in WooCommerce automatically in the backend without even need for a single click.

Trigger → New order in the mobile App
Action →Order updated in WooCommerce




3. Add or Update Customer in WooCommerce on a New Leadin your CRM




Suppose a new Lead is generated in your CRM tools like Salesforce, Hubspot, Zoho, or any other CRM. In that case, a new customer will be added or updated in your WordPress user store so that customer is added and can access your WooCommerce e-store without any problems. The data will be sent over REST API with proper authentication protocol to keep the data protected and secure.

Trigger → New lead generated in CRM.
Action →Add/ update Customer in WooCommerce.

  Recommended Plugins

 Download the below miniOrange SSO plugin for WooCommerce events Integration with external APIs .

Additional Resources

• Custom API for WordPress
• WordPress Rest API Authentication

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