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Protecting a HubSpot Landing Page with Forced Authentication

Are you looking for a Page restriction feature for your HubSpot Landing Pages and Websites from Public Access in your HubSpot Starter version? Do you want users to log in before accessing your particular HubSpot page?

Look no further than miniOrange HubSpot Single Sign-On, as it takes away the typing in of multiple form fields and replaces it with a one-click experience for users to access gated content on HubSpot landing pages.

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Goal: To protect a HubSpot page from unauthorized access by implementing forced authentication via Single Sign-On (SSO).

Why should I protect my HubSpot landing page?

First, let's explore the reasons why you may want to protect a HubSpot landing page with forced authentication.

One of the main reasons is to restrict access to sensitive information, such as pricing plans or product demos, to only authorized users. This can help to prevent competitors or other unauthorized parties from accessing this information and using it to their advantage.

Forced authentication can also be used to collect more information about visitors to your HubSpot landing page, such as their name and email address, which can be used for lead generation and marketing purposes with HubSpot CRM.

Another benefit of protecting a HubSpot landing page with forced authentication is that it can help to increase the perceived value of the information or resources being offered. By requiring users to log in or register, you can create a sense of exclusivity and scarcity, which can motivate users to take action. Additionally, forced authentication can also help to improve the user experience by providing a more personalized and tailored experience for each visitor.

What are the steps to protect the HubSpot landing page?

miniorange img How does it work?

HubSpot Page Restriction/ Protection is a security feature that helps protect your website's landing pages and its visitors by blocking or limiting access to these pages.

miniorange img Preconditions:

The website owner has created a high-value landing page that requires user authentication to access that page by using the Page Restriction feature.
The website owner has set up a user authentication system, such as a login form or SSO integration .

miniorange img Triggers: When a user attempts to access the high-value landing page on Hubspot.

Workflow for HubSpot Page Restriction/Protection

The user navigates to the high-value HubSpot landing page in their web browser.
The website owner's authentication system prompts the user to enter their login credentials of any Identity Provider like Okta, AWS Cognito, Azure, or any other Social Media.
The user enters their login credentials and submits the form.
The authentication system verifies the user's credentials and grants them access to the landing page if the credentials are correct or otherwise restricts access to the page.
A contact is created in HubSpot CRM which includes the user attributes like email, username, role, etc from the IdP.
If the user's credentials are invalid or the authentication system is unable to verify them, the user will be denied access to the landing page and may be redirected to an error page or login form.

Postconditions:

The high-value landing page is protected from unauthorized access (HubSpot Page Restriction) .
Only authenticated users are able to access the landing page.
Contacts and leads are generated from authenticated users.
Unauthenticated users are denied access to the landing page and may be redirected to an error page or login form.

In conclusion, protecting a HubSpot landing page with forced authentication can provide many benefits, such as restricting access to sensitive information, collecting more information about visitors, and increasing the perceived value of the information or resources being offered. By following the steps outlined in this article, you can easily set up and protect a landing page in HubSpot with miniOrange HubSpot Single Sign-On.

Use Cases for Page Restriction/ Protection:

1. Page Restriction/ Protect HubSpot Landing Pages from unauthorized users

Protecting a HubSpot landing page from unauthorized users is a great way to ensure that sensitive information and resources are only available to those who are authorized to access them. One effective way to achieve HubSpot Landing Page Restriction is by implementing Single Sign-On (SSO) on your landing pages.

SSO is a method of authentication that allows users to log in to multiple systems using a single set of credentials, such as a corporate email and password. By implementing SSO on your HubSpot landing pages, you can ensure that only authorized users can access the protected information .

To set up SSO on your HubSpot landing pages, you will need to use miniOrange HubSpot Single Sign-On, which will enable you to create an SSO solution that integrates with your existing authentication systems and Identity Provider and allows users to log in to your HubSpot landing pages with their existing credentials.

Once your SSO solution is set up, you can then add it to your landing pages by creating an access control rule in Hubspot. This rule will determine who can access the protected information. For example, you can set up the rule so that only users who are logged in with their corporate email and password can access the protected information.

Additionally, you can also use SSO to automatically capture user information and send it to your CRM, which will help you segment, nurture, and qualify leads more efficiently.

Overall, implementing SSO on your HubSpot landing pages is an effective way to ensure that only authorized users can access protected information. This helps to protect your business and its resources from unauthorized access and misuse. Not only that but it also streamlines the user experience, reduces the number of passwords to remember, and improves data integrity and security.

2. Generate New Leads/ HubSpot Contacts from Page Visitors

Generating new leads from page visitors is an essential aspect of any digital marketing strategy. One effective way to achieve this is by implementing Single Sign-On (SSO) and forced authentication on your HubSpot landing pages.

By using SSO, you can ensure that only authorized users can access the protected information on your HubSpot landing pages by restricting access. This not only helps to protect your business and its resources from unauthorized access and misuse, but it also provides an opportunity to capture more information about your page visitors, such as their names and email address.

To set up SSO and forced authentication on your HubSpot landing pages, you will need to use identity providers, such as AWS Cognito, Okta or OneLogin, or any social login provider. miniOrange HubSpot Single Sign-On allows users to log in to your HubSpot landing pages with their existing credentials. Visitors will be redirected to a login page where they need to log in before they can access the landing page which otherwise will be restricted.

Additionally, you can use Hubspot's lead nurturing and scoring features to segment and qualify your new leads based on the information they provide. This will help you to create targeted and personalized marketing campaigns that are more likely to convert leads into customers.

Overall, by implementing SSO and forced authentication on your HubSpot landing pages, you can not only protect your business and its resources but also generate new leads from page visitors. This will help you to grow your customer base and increase your revenue over time.

3. Require member registration to access private content on Landing Pages

Requiring member registration via Single Sign-On (SSO) to access private content on HubSpot landing pages is an effective way to protect sensitive information and resources while also generating new leads for your business. By using SSO, you can ensure that only authorized users can access the protected information on your landing pages. This not only helps to protect your business and its resources from unauthorized access and misuse, but it also provides an opportunity to capture more information about your page visitors, such as their name and contact details like email address, phone number, etc.

Once you set up miniOrange HubSpot Single Sign-On, you can force visitors to login using an Identity Provider like Okta, OneLogin, JumpCloud, AWS Cognito, etc to gain access to the protected information. By requiring visitors to login, you can capture their contact information and add them as new leads in your CRM system.

Additionally, this SSO and member registration setup also help with SEO. As the private content on these landing pages is only accessible to registered members, search engines will be less likely to index the content, which will help to protect it from being scraped by competitors or other unauthorized parties. By keeping private content out of search engines, you can also avoid keyword cannibalization and make sure that you're driving your organic traffic to the right pages.

Overall, requiring member registration via SSO to access private content on landing pages is an effective way to protect sensitive information and resources while also generating new leads for your business. It also helps to improve the SEO of your website by keeping private content out of search engines.

4. Protect your company’s Employees, Assets, and Customer information from unauthorized parties

Forced authentication is a security measure that requires users to prove their identity before accessing specific resources or systems. This can help protect a company's employees, assets, and customer information from unauthorized access.

Forced authentication typically involves requiring users to enter a username and password. Once the user has provided the necessary information, the system will verify their identity and grant or deny access based on their privileges.

One of the main benefits of forced authentication is that it helps to prevent unauthorized access to sensitive information. By requiring users to log in, the system can ensure that only authorized individuals are able to access sensitive data, such as financial records or personal information. This can help to prevent data breaches and protect a company's reputation.

Forced authentication also helps to ensure that employees are only able to access the resources and systems that they need to do their job. This can help to reduce the risk of accidental data breaches or misuse of company resources. Additionally, it can also help to ensure that employees are held accountable for their actions, as their activity can be tracked and audited.

In conclusion, Forced authentication is an essential security measure for companies that want to protect their employees, assets, and customer information from unauthorized access. By requiring users to log in before accessing sensitive resources, companies can ensure that only authorized individuals have access to sensitive information and reduce the risk of data breaches and misuse of company resources.

The HubSpot Page Restriction/Protection app is a tool designed to improve the security of your HubSpot website and protect both your website and its visitors from malicious attacks. The app helps to prevent spam, scraping, and brute-force attacks while still allowing legitimate users to access your content. Additionally, the app is designed to generate contacts and leads for your HubSpot CRM. This is achieved by requiring users to log in with Single Sign-On before they are granted access to certain pages on your website. This helps to ensure that only genuine users are able to access your content, while also providing you with valuable information about those users that can be used to improve your marketing and sales efforts. Overall, the HubSpot Page Restriction/Protection app is a valuable tool for anyone looking to improve the security and performance of their HubSpot website.

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