WooCommerce Product Sync with Salesforce for Unified Catalog Management

Overview

Accurate product information is essential for modern e-commerce. Customers rely on correct prices, stock levels, and product details to make confident purchasing decisions, while sales teams need the same data in Salesforce to prepare quotes and close deals efficiently.

When WooCommerce and Salesforce are managed separately, it can create confusion and slow down operations. Sales teams may work with outdated information, customers can encounter inaccurate product details, and manual updates take time and create errors.

For businesses using either Salesforce or WooCommerce as the primary source of product data, our Object Data Sync for Salesforce Plugin makes it easy to manage prices, stock levels, and sales in the chosen platform. This real-time WooCommerce Product Sync ensures that updates to products, inventory, and images are reflected immediately in the other platform, keeping catalogs accurate for both sales teams and customers.

Prerequisites

To enable WooCommerce Salesforce Product Sync, the following setup is required:

• Active Salesforce account with API access enabled.
• WordPress site with WooCommerce installed and operational.
• Object Data Sync for Salesforce Plugin is installed on WordPress.
• Administrator access in both WordPress and Salesforce.
• Configured Salesforce objects for product data, such as Products, Pricebooks, or custom objects.
• Object Mapping is configured to link Salesforce Products to WooCommerce Products, including product image mapping.
• Salesforce Workflow or Flow integration is set up for real-time sync using Outbound Messages.

Scenario

Let’s say we are running a fast-growing e-commerce business. WooCommerce powers the storefront, while Salesforce manages sales operations. With hundreds of products and frequent updates, data can quickly fall out of sync if the systems do not communicate. This creates problems across marketing, sales, and customer service teams.

Case 1: Pricing Mismatches Create Confusion

Pricing updates and promotions may begin in either WooCommerce or Salesforce, depending on which system serves as the primary source. If the other platform does not update promptly, one system may display a different price than the other. Customers encounter conflicting information, and sales quotes may be based on outdated values, increasing the risk of lost deals.

Case 2: Inventory Discrepancies Cause Overselling

Stock levels in WooCommerce change instantly as orders are placed. Without WooCommerce Salesforce Product Inventory Sync, Salesforce does not reflect those updates. Sales teams may commit to products that are sold out or fail to promote items that have been restocked.

Case 3: Product Data Silos Slow Down Teams

When new products launch or catalog details are updated in either WooCommerce or Salesforce, the changes do not always appear immediately in the other platform. Missing SKUs, outdated descriptions, or absent images leave sales teams working with incomplete information.

Solution

Our Object Data Sync for Salesforce Plugin enables WooCommerce Salesforce Two-Way Product Sync that connects both platforms at the data level. It continuously monitors product records in Salesforce, receives outbound messages for the upserted (new or modified) products, and accordingly creates or updates the products in WooCommerce.

The plugin then applies object mapping to update or create WooCommerce products. It synchronizes names, SKUs, and descriptions, while also aligning prices and inventory levels. Images stored in Salesforce are fetched using file IDs, saved in the WordPress Media Library, and assigned as featured or gallery images in WooCommerce.

What sets the plugin apart is its flexibility. Once configured, it requires no ongoing manual work. Administrators define the object mapping once, and every change in Salesforce automatically flows into WooCommerce. This reduces duplicate entries, eliminates silos, and keeps Salesforce as the master source of truth while WooCommerce functions as the accurate, customer-facing storefront.

Workflow

The WooCommerce Salesforce Product Sync process operates as follows:

• When a Salesforce Admin adds or updates product information and images, a Salesforce Automation Flow detects the change and automatically triggers an outbound message to be sent to the plugin.
• The message, containing product details and image file IDs, is sent securely to the WordPress endpoint, where the plugin validates the message, processes the data, and applies field mappings.
• Product images are retrieved from Salesforce, stored in the WordPress Media Library, and linked to the WooCommerce product record.

This flow ensures WooCommerce always reflects Salesforce product data in real time.

Configuration Steps

To enable Product Sync between Salesforce and WooCommerce, we configured the plugin using the following steps:

1. Navigate to Object Mapping

After successfully establishing the connection in the Manage Application tab, from the plugin settings in WordPress, navigate to the Object Mapping tab to create a mapping between your WooCommerce Product object and Salesforce Product object, along with the attribute-level maps.

2. Create a New Mapping

Create a new mapping to define how product data should sync between the two platforms.

• Mapping Label: Enter a clear, descriptive name (for example, Product Sync) so the mapping is easy to identify later.
• Salesforce Object: Select the object in Salesforce where product information is stored.
• WordPress Object: Choose the corresponding object in WooCommerce that should receive this data.

This step established the link between Salesforce products and WooCommerce products.

3. Set the Primary Key

Define a Primary Key to ensure each Salesforce product can be uniquely matched with its corresponding WooCommerce product.

• For example, the Salesforce Product2 ID can be set as the Primary Key.
• Optionally, a Secondary Key (such as SKU) can also be configured for synchronization with existing product records via lookup through this key.

4. Configure Sync Direction

Decide the direction in which product data should flow between Salesforce and WordPress (WooCommerce):

• From Salesforce to WordPress: Enable this toggle if Salesforce should act as the primary source of product information.
• From WordPress to Salesforce: Enable this toggle to allow updates made in WooCommerce products to be reflected in Salesforce.
• Both directions can be selected if bidirectional synchronization is required.

In this configuration, Sync from WordPress to Salesforce was disabled to prevent WooCommerce updates from overwriting existing records in Salesforce. Instead, Sync from Salesforce to WordPress was enabled, establishing Salesforce as the master source of truth for all product details.

5. Map Fields Between Salesforce and WooCommerce

Set up field mappings to define how Salesforce product fields should correspond to WooCommerce attributes. This step ensures that data is transferred into the correct fields during synchronization.

In this configuration, the following mappings were defined:

• Product Name (string) → post_title
• Product Description (textarea) → post_content
• Product Code (string) → _sku
• Product Price (double) → _regular_price
• Product Stock Count (double) → _stock

With these mappings, product names, descriptions, SKUs, prices, and stock levels from Salesforce are consistently synced into WooCommerce.

6. Add Additional Attributes (Optional)

If additional data needs to be synced, extra attributes can be added. For example, Salesforce categories, tags, or product image fields can be mapped to their WooCommerce equivalents.

7. Save Configuration

Finally, save the mapping. From this point on, whenever a product is created or updated in Salesforce, the changes automatically appear in WooCommerce, keeping both systems aligned.

Product Sync in Action

Once configured, Product Sync runs automatically without any manual intervention.

Product Record in Salesforce

A new product can be created in Salesforce with details such as product code, SKU, stock count, product type, and associated images. In this case, the product is a Marshall Bluetooth Speaker with the following details:

• Product Code: MAR10002
• Product SKU: MAR10002R
• Stock Count: 10
• Product Type: Electronics
• Featured Image and Gallery Images linked through Salesforce file IDs

This record becomes the source of truth for all product information.

Sync Detection and Processing

The plugin monitors Salesforce for changes. When a new product record is created or updated, a Salesforce Flow or Workflow Rule triggers an outbound message. The plugin receives this message, validates the data, and prepares the WooCommerce product entry based on the configured object mapping. Product images are retrieved using Salesforce file IDs and stored in the WordPress Media Library.

WooCommerce Product Listing

Once the sync is complete, the Marshall Bluetooth Speaker appears as a new product in WooCommerce with:

• Name: Marshall Bluetooth Speaker
• SKU: MAR10002
• Stock Status: In stock (10 units)
• Price: $100.00
• Description: Marshall Bluetooth Speaker
• Product Images: Featured and gallery images assigned from Salesforce

The product now shows up in the WooCommerce catalog with accurate data.

WooCommerce Product Detail Page

Opening the synced product in WooCommerce confirms that the description, stock count, pricing, and images are all aligned with Salesforce. Customers browsing the storefront see consistent and up-to-date product information.

Ongoing Product Updates

Any future changes in Salesforce, such as adjusting the price, modifying stock levels, updating descriptions, or replacing images, are automatically reflected in WooCommerce. This ensures WooCommerce remains perfectly aligned with Salesforce in real time, without requiring manual intervention.

Benefits

Implementing automated Salesforce to WooCommerce Product Synchronization delivers significant business value:

• Pricing Consistency: Eliminate quoting errors and customer confusion by maintaining identical pricing across WooCommerce and Salesforce.
• Inventory Accuracy: Prevent overselling and missed opportunities with real-time inventory synchronization that keeps stock levels current everywhere.
• Operational Efficiency: Reduce manual data entry and reconciliation efforts, freeing staff to focus on revenue-generating activities.
• Sales Enablement: Equip your sales team with complete, current product information, including specifications, images, and availability.
• Customer Experience: Deliver consistent product information across all channels, building trust and reducing purchase friction.
• Scalable Growth: Automatically handle product catalog expansion without proportional increases in administrative overhead.

Conclusion

Seamless Product Synchronization between WooCommerce and Salesforce is no longer optional; it is essential for businesses that want to scale without operational bottlenecks. With the Object Data Sync for Salesforce Plugin, product data flows automatically between both systems, removing the need for duplicate updates and eliminating errors caused by manual entry.

From maintaining accurate prices and real-time stock levels to ensuring product images and descriptions stay consistent, this integration delivers a single, reliable view of your catalog. The result is a better customer experience, empowered sales teams, and a business that can grow without being held back by data silos.