Shopify Changelog
Latest Features & Updates

Let B2B customers register their companies directly from your storefront while maintaining full control through admin review and approval.

B2B users can now register their companies directly from your Shopify storefront, simplifying the onboarding process for new business customers. When a user submits a company registration request, store admins receive it for review and approval, ensuring that only verified and legitimate organizations gain access to your B2B store.

This feature gives merchants complete visibility into which companies are joining their store and prevents unauthorized access to business-exclusive products or pricing. By combining self-service registration with admin approval, you can streamline company onboarding while maintaining the security and integrity of your B2B storefront.
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Customers will be automatically assigned to the right B2B company and location once they log in to Shopify, based on their email domain.

When a customer logs into Customer Accounts, they’re automatically assigned to the right B2B company and location in Shopify using the email domain provided during sign-up.

Admins can create new locations if needed, ensuring users have the correct permissions and see a personalized, tailored B2B environment from their first login.
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Manage what different users can see by controlling storefront visibility for public visitors and approved B2B customers.

Merchants can now customize which parts of their storefront are visible to public users and which remain exclusive to approved B2B customers

Using whitelisting, store admins can decide which pages, collections, or products are accessible to all logged-in users while keeping sensitive or business-specific content hidden from non-B2B visitors. This feature allows you to balance accessibility and exclusivity — letting you showcase selected offerings publicly while protecting confidential pricing, inventory, or B2B-only content. It’s a powerful way to tailor your storefront experience for every audience segment.
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Allow B2B customers to access Customer Accounts faster and more safely with a one-time passcode (OTP) delivered directly to their mobile device.

B2B users can now log in to Customer Accounts using a secure one-time passcode (OTP) sent directly to their mobile device.

This new authentication option provides a fast, convenient, and reliable alternative to traditional email-based verification, making account access smoother for on-the-go business customers. By enabling phone-based OTP login, merchants can reduce login friction, strengthen account security, and offer customers more ways to authenticate safely — ensuring a seamless and secure B2B experience across all devices.
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Let business customers access your store with multiple login methods and disable the default email OTP for a smoother experience.

Business customers now have more ways to access your Shopify store, so they can choose the login method that works best for them. Users can now log in to Shopify Customer Accounts through SSO via a Corporate Identity Provider (IDP), social login, using email/password, or even phone-based OTP, apart from the default email OTP flow.

They can also bypass the default email OTP login entirely and sign in directly with a username and password. This reduces delays at login, makes returning to your store quicker, and creates a smoother experience for every B2B customer.
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New filters let you sync supplier inventory to Shopify by brand or product ID for precise cataloging.

Merchants can now filter products by brand or product ID to sync supplier inventory to Shopify more efficiently. This allows for precise cataloging and ensures that only the correct products are synced to Shopify, reducing errors and manual updates.

Preview your store right from the application dashboard to test updates without disrupting SSO login.

Admins can now generate a secure preview link to check their store's design and functionality directly from the app dashboard. This means you can test updates or review designs without disrupting customer SSO logins, ensuring customers always have a smooth, uninterrupted experience.

Apply new pricing plans and three types of pricing rules to update product prices efficiently across platforms.

We have now introduced new pricing plans that will help merchants structure product pricing more effectively. Additionally, we have made three new pricing rules available – fixed amount, percentage, and custom expression – so merchants can apply their preferred pricing updates across all platforms, reducing errors and manual updates.

Customers logging in through SSO will be automatically assigned to the right B2B company and location in Shopify, based on attributes from their identity provider.

When a customer logs into Customer Accounts via Single Sign-On, they're automatically assigned to the right B2B company and location in Shopify using attributes received from their Identity Provider (IDP). Admins can create new locations if needed, ensuring users have the correct permissions and see a personalized, tailored B2B environment from their first login.
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Sync and import products and update images seamlessly between suppliers like Amrod or S&S Activewear and Shopify.

Merchants can now sync and import products directly from specific suppliers like S&S Activewear, saving time on catalog updates. In addition, product images can now be synced seamlessly from Amrod or S&S Activewear to Shopify, ensuring visuals stay consistent across platforms without the need for manual updates.

Automate inventory updates with scheduled syncs and publish products only to the sales channels that fit your strategy.

Merchants can now schedule inventory syncs to run automatically at specific times, removing the need for manual updates. Additionally, products can be published to selected sales channels, giving you greater flexibility and control over your store's visibility.

Let customers unlock restricted content instantly with Magic Links and ensure the right people see the right content using customer segment/group-based access control.

Customers can now use special "Magic Links" to unlock restricted content and gain immediate access to it without added friction. Merchants can also create customer segments or groups and assign each group access to selected products, collections, or pages. This ensures a smoother browsing experience and more personalized content visibility.
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