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Import products from Malfini APIs to WooCommerce store

In this guide, we will discuss the use case for syncing products from Malfini (as the supplier source) to WooCommerce stores using the miniOrange WooCommerce Product Sync Plugin. This use case outlines the key steps, actors, and benefits of the product synchronization process.

Suppose you have a WooCommerce store and source your products from Malfini. In that case, this article is for you, as it will cover the process of integrating Malfini's B2B REST API product feed with a WooCommerce store for importing the catalog and keeping inventory and pricing data synchronized using the miniOrange WooCommerce Product Sync Plugin. It includes the setup, configuration, and synchronization of product information.
Malfini is a leading European supplier of promotional apparel and workwear, offering a broad catalog of products with multiple sizes, colors, and variations. By integrating Malfini with WooCommerce through the miniOrange Product Sync Plugin, store owners can automate the import of Malfini's catalog and keep stock availability and pricing continuously updated. This ensures your WooCommerce store always reflects Malfini's latest data without manual effort.



Import Malfini API products into WooCommerce using their APIs
  • Import and sync Malfini products directly into your WooCommerce store, including product details, variants (such as sizes and colors), and images.
  • Filter products by category, attribute, or variant before syncing to your store.
  • Validate and update stock quantities and pricing from Malfini automatically to ensure accurate availability and correct product data.
  • Sync orders from WooCommerce back to Malfini for efficient order processing and supplier fulfillment.
  • Schedule automated syncs at regular intervals to keep your WooCommerce store always aligned with Malfini's latest catalog, stock, and pricing.

To get started, you’ll need the following:

  • A functioning WooCommerce store installed on a WordPress website.
  • The miniOrange WooCommerce Product Sync Plugin, which facilitates the integration between the WooCommerce store and Malfini's APIs/feeds, is installed and activated.
  • Authorized access to the Malfini B2B REST API product feed for product, stock, and pricing data retrieval.

WooCommerce Product Sync

Import Products from External APIs / Supplier Inventory automatically. Automate syncing products, items and listings and create/ update WooCommerce products from these items for your WooCommerce store.

Know More   

First, log in to your WordPress admin dashboard. Go to the Plugins section, search for miniOrange WooCommerce Product Sync, then install and activate it. After activation, go to the plugin settings and enter the API credentials provided by Malfini. You will require the username and password to generate a token to get products. These credentials allow the plugin to connect securely to Malfini's API for importing product, stock/inventory data.


After entering your Malfini API credentials, click the "Test Configuration" button to verify the connection. This test confirms that the plugin can successfully communicate with Malfini's system and retrieve product, stock, and pricing data. If the test passes, you're ready to proceed to the next step.


Now that the connection is established, the plugin will connect to Malfini's API and fetch product data. This includes key product details such as SKU numbers, product names, descriptions, available sizes and colors, pricing, and stock availability. This ensures all the necessary supplier data is ready to be synchronized with your WooCommerce store.


After retrieving the data, the plugin allows you to map Malfini's product fields to WooCommerce product fields. This ensures that attributes such as SKU, product name, price, stock quantity, descriptions, and variations (like size and color) are properly aligned with your WooCommerce store's structure. You can customize these mappings to match your store's format before syncing the products.


Once mapping is complete, the plugin automatically imports products from Malfini into your WooCommerce store, creating listings with accurate data. You can configure automatic syncs, for example, daily or hourly, or perform manual syncs as needed. This automation ensures your WooCommerce store always reflects Malfini's latest stock levels, prices, and product details, reducing manual effort and preventing data inconsistencies.


  • Time Efficiency: Automates product imports, inventory updates, and pricing sync from Malfini, minimizing manual tasks and accelerating catalog management.
  • Accuracy: Reduces errors by syncing directly from Malfini's API, ensuring product data such as SKUs, pricing, sizes, colors, and availability remain accurate.
  • Consistency: Maintains uniform product information between your WooCommerce store and Malfini's catalog.
  • Near Real-Time Updates: Reflects updates to stock and pricing from Malfini in your WooCommerce store automatically with scheduled syncs.
  • Expanded Product Range: Access Malfini's complete catalog of apparel and workwear, making it easy to display a wide selection of products in your store.
  • Improved Customer Experience: Deliver accurate availability, detailed product descriptions, and up-to-date pricing to build trust and enhance shopping satisfaction.

Integrating Malfini (as the supplier source) with your WooCommerce store using the miniOrange Product Sync Plugin streamlines catalog management by automating the product synchronization process. It eliminates manual updates and ensures your store is always aligned with Malfini's latest data, including stock levels, pricing, and product details.

This seamless integration between Malfini and WooCommerce helps your store run more efficiently, makes it easy to expand your product catalog, and keeps all product information consistently up to date with your supplier. With automated updates, your store always reflects the most accurate and up-to-date information, improving operational efficiency and enhancing the overall shopping experience for your customers.


This integration connects your WooCommerce store with Malfini, automatically importing products and keeping stock levels and pricing synchronized with Malfini's latest data.

Yes. The plugin supports scheduled syncing, so your product data—inventory, pricing, and details—stays up to date without any manual input.

Yes. The plugin keeps your WooCommerce store's stock levels in sync with Malfini's inventory, helping you avoid overselling or processing backorders.

Absolutely. The plugin imports variable products from Malfini, including apparel with multiple attributes such as size and color options.


Saved Hours of Manual Work

This plugin saved me hours of manual work. I used to update stock and prices from Malfini manually every week. Now everything syncs automatically, and my WooCommerce store is always accurate. No more overselling!

WordPress SSO - WordPress SAML SSO | Customer Reviews

Ethan White

Super Easy Setup

Super easy to set up with my Malfini account. The product mapping feature helped me align Malfini's attributes, like sizes and colors, with WooCommerce variations perfectly. Highly recommended for anyone reselling Malfini products.

WordPress SSO - WordPress SAML SSO | Customer Reviews

Grace Walker

Seamless Integration

Connecting my WooCommerce store to Malfini's API was straightforward. The step-by-step guide made the setup easy, and the sync runs in the background without any problems.

WordPress SSO - WordPress SAML SSO | Customer Reviews

David P.




Mail us on apisupport@xecurify.com for quick guidance(via email/meeting) on your requirement and our team will help you to select the best suitable solution/plan as per your requirement.

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